Translation Blunders Cost GLobal Brands Millions (PODCAST)

Listen on Spotify - Click Translation Podcast

This podcast discusses instances of translation errors in marketing and branding, differentiating between urban legends and verified mistakes.

It highlights popular but unconfirmed stories about Coca-Cola and Pepsi, asserting that many often-cited examples are myths. The text then provides several documented cases of brands like Mitsubishi, KFC, McDonald’s, and Honda experiencing costly translation blunders due to culturally inappropriate language, often requiring rebranding or product name changes.

Ultimately, the podcast underscores the significant impact these errors can have on a company’s image and finances.

Translation #Localization #Branding #KFC #Coke #Pepsi #Honda #Mitsubishi #